Tag Archives: Twitter

Key question for innovators: How can we make this more fun?

30 Nov Fun paint

As part of my social media experimentation and engagement strategy (that’s code for “learning it by doing it”), I sometimes participate in one of Harvard Business Review’s #HBRchat sessions on Twitter about leadership.

These can be a great—if chaotic—place to discuss business and management issues with other leaders on Twitter. Even if you miss the weekly chat sessions, the posted recaps always include a few insightful zingers, in tidy 140-character bites.

One of the questions I recently answered was “What are the qualities of a great leader?” My immediate tweet back? “A sense of fun.”

Leaders generate better ideas (and greater innovation) when people are willing to take a chance in proposing a wacky idea. Fun breaks down the barriers and fear of failure.

During the chat, I went on to argue that the most effective leaders make a conscious effort to build a sense of fun in their teams. They are intentionally approachable, which in turn encourages people to go out on a limb, look silly and even fail.

Let me put it another way: I strongly believe that leaders with a sense of fun will get better ideas from their team, because their team members will be less afraid to propose or pursue them.

I can tell you this: I can offer up the most hair-brained idea to my CEO fearlessly. While I typically put serious effort and thought into honing things before they get in front of him, I still feel the sense of fun, the permission to be foolish that makes innovation possible.

For example, at Pixar, mistakes are celebrated along with successes—the nothing-ventured, nothing-gained mantra is “He who fails the most wins.” Pixar’s appetite for risk has removed layers of fear that stifle creativity and limit an individual’s willingness to go out on a limb with a crazy idea.

What I love is that Pixar hired top-notch creatives who were considered “unmanageable” and gave this group free reign to do their best work. Result? Their film, The Incredibles, won Academy Awards and became a best-selling DVD, even though its budget per minute was lower than any previous Pixar film.

I have to imagine that fun was more than just a movie goal. It was an essential mandate for being part of the team.

Google tells a similar success story; it enables its engineers to spend one day per week or up to 20% of their time working on anything that interests them. Here, I see fun at work as a product of autonomy—getting to choose to do what you love.

Both Google News and Google Product Search were spawned by this permission to innovate. Pulitzer-winning author David Vise explained, “Google … technologists think first of ways to solve problems; only later, if ever, do they worry about how to ‘monetize’ them.”

For an extra helping of fun, take your meeting outside, or somewhere more interesting than your office.

One of my most successful projects was proposed twice, dismissed twice, and finally left for dead by a boss that fostered a sense of fear, not fun, in the workplace. It’s hard to keep pushing your idea at what feels like a brick wall.

But, when things changed and I had a new opportunity to pitch my idea, the project was resurrected (and we had a lot of fun doing it).

Fun beat fear, and the results speak for themselves.

What’s getting in the way of your ability to innovate? Maybe it’s a lack of fun, or the presence of fear of failure. So instead of tackling the innovation problem, consider taking a step back and asking a simpler question: How can we make this more fun?

GO.

The mission statement

30 Oct

Hi. I’m Heidi. At work and in life, people know me as a “firestarter.” Why? More on that in a bit.

I’ve been thinking about creating a blog for quite a while, but one thing that stops me—really, stops me in my tracks—is the question of what my blog should be about.

I’ve dug into social media over the past year and realized the one key piece of advice for blogs, tweets, posts and shares is that you must have a clear sense of why you’re there.

Advice for bloggers: be consistent, be authentic, be purposeful. Photo by Visualpanic

Sounds simple? It’s not. Consider how many careers have imploded when people make disparaging comments about their bosses or companies on their Facebook pages, only to have that come back to haunt them.

I’ve seen public MySpace pages that literally throw a candidate’s professionalism out the window. I’ve seen one successful candidate post that he’d secured a role OTHER than the one actually offered to him on Facebook—and his job offer was promptly revoked. And I’ve seen a woman post Facebook status updates about going out of town for fun when she was supposed to be at a family funeral.

That’s a sure-fire way to get yourself in deep doo-doo. Facebook friends (who were also colleagues) reported her, and she’s no longer with that company.

So, why are you here? Why are you on social media? Why are you blogging, tweeting, posting, sharing, commenting?

These are the questions I had to answer before I felt confident that I could start a blog.

For example, on Twitter in 2008 and 2009, I developed a presence that helped me connect to marketing professionals in 47 of my company’s offices throughout North America, talking about projects  and marketing tips. When my role changed, I quit tweeting for nearly 18 months because I was stymied by this question: If I wasn’t tweeting for them, why was I on Twitter?

Ultimately, I realized that you must have a kind of charter, a mission statement for each social platform. The charter says why you’re sharing, your target audience and the boundaries you have for letting people into your network.

I’ve got some answers.

I think of Facebook as my “personal life online,” so I fill posts with cute pictures of my kids and family, what we’re up to on the weekend, personal projects, recipes and little things that happened in my day that made me smile.

I refuse to be negative. I don’t often talk about work, and only then in positive, general terms. I don’t say anything that would offend my grandmother or CEO. And I keep the circle of friends relatively tight. If I bumped into you in a coffee shop and would immediately want to hug you and sit down for a 15-minute chat, I’d add you to my circle of friends. If not, I don’t connect.

Twitter is an entirely different animal. Now that I’m back to tweeting, I’ve made my account public because I want to use it as a way to create new relationships and source information, both about work and other personal interests. I don’t talk about my family or my weekend. Instead, I think of Twitter as my “intellectual life online,” running the gamut from social media and marketing strategy, which I do for work, to tips about writing and publishing, which I do in my (laughably small) spare time.

LinkedIn is my “professional profile online.” I don’t use it to post daily status updates, but it’s the authority on my career history and what I have to offer in business.

And then there’s a blog. Why do that as well?

For starters, sometimes I want to post more than can fit in 140 or 450 characters. I’m a writer. I write a LOT. And as an unabashed extrovert, I love to share.

Also, a blog is a way to build identity within a chosen area of interest, be it commercial real estate, books and writing or culinary arts.

Ah, but there’s the rub: I like a lot of different things. I go in a lot of different directions. And maybe I’m not willing to commit to a singular subject. (Maybe? Ha. It’s just not in my DNA.)

Blogs aren’t only about commitment to a subject, though. They’re about commitment to creating content, to consistently posting from day to day, week to week, month to month. And with a full-time job, a full-time family and a full-time passion for writing novels, well, what’s left of me to commit?

My brother Alan helped answer that. He recently moved to Indiana for a full-ride scholarship to pursue a master’s degree at Notre Dame. He’s a smart cookie. And one of the things I love about our relationship is that he often seeks me out for advice despite our ten-year age gap.

It might be about work or relating to a challenging colleague, about school or about dating. And as a businesswoman, a person who is passionate about teaching and coaching, and, ahem, a woman, I offer the advice I can.

Recently, he made my day by thanking me publicly (well, in front of about 1,000 of his Facebook friends) for being a great mentor. And then it hit me: a mentor. That’s what I can be. That’s what I can blog about.

I can offer advice about business, marketing, media. I can offer guidance on parenting and work-life balance (and perhaps I should take that advice sometimes!). I can offer suggestions on recipes and cooking, tips to tighten up your writing, ideas for planning and event or getting any idea off the ground.

This is the firestarter's blog. I'm a creative catalyst. I make things GO. Photo by Herval

At the beginning of this post, I told you I was a firestarter. And that’s my true talent—more than any of the functional things I do, marketing and communications, writing, cooking, parenting, crafting—the best thing I do in life is creating momentum for projects or people. I’m a creative catalyst. I make things GO.

So this is the Firestarter’s blog.

But there’s a catch. (Isn’t there always?) While I’m great at starting, it’s often a challenge to finish. There will always be an interruption, a meeting, a project that’s hair-on-fire to finish. So my challenge to myself is how do I make this happen—how do I not only start, but continue? I’m giving myself 15 minutes. Just that long to communicate one core thought, one small piece of advice, one story that inspires you to start.

So here’s my Fifteen-minute Firestarter, entry #1: Have a mission statement, a charter, a reason to engage. Then, GO!

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