Meet your future friends

Heidi led the People/HR team through an in-depth employer branding exercise to uncover the concepts and proofs that attract and retain top employees. Then Heidi’s marcoms team developed messaging, multiple web pages and custom, role-specific landing pages to drive hard-to-find candidates to apply.

To drive home an authentic, personalized message, we featured employee interviews in our content and organized professional photography to highlight a major diversity advantage — people from more than 50 countries of origin.

This video displays the quirky, unscripted and genuine feel of the brand and the people who work at Contentful. Interviews and script by Heidi Tretheway. Shoot and video editing by Brother & Brother. 2019.

“I immensely enjoyed working with Heidi at Contentful, specifically on the Employee Value Proposition messaging,” said Douglas Craig, head of retention for Contentful, in a LinkedIn recommendation. “Her passion for ALL things creates an energy that results in better solutions plus motivates people to get shit done. When you work with Heidi, it will become obvious that she genuinely gives a damn about her people and is a natural collaborator. I wouldn't hesitate to recommend Heidi and would love to work with her again in the future.”