Archive | November, 2011

Key question for innovators: How can we make this more fun?

30 Nov Fun paint

As part of my social media experimentation and engagement strategy (that’s code for “learning it by doing it”), I sometimes participate in one of Harvard Business Review’s #HBRchat sessions on Twitter about leadership.

These can be a great—if chaotic—place to discuss business and management issues with other leaders on Twitter. Even if you miss the weekly chat sessions, the posted recaps always include a few insightful zingers, in tidy 140-character bites.

One of the questions I recently answered was “What are the qualities of a great leader?” My immediate tweet back? “A sense of fun.”

Leaders generate better ideas (and greater innovation) when people are willing to take a chance in proposing a wacky idea. Fun breaks down the barriers and fear of failure.

During the chat, I went on to argue that the most effective leaders make a conscious effort to build a sense of fun in their teams. They are intentionally approachable, which in turn encourages people to go out on a limb, look silly and even fail.

Let me put it another way: I strongly believe that leaders with a sense of fun will get better ideas from their team, because their team members will be less afraid to propose or pursue them.

I can tell you this: I can offer up the most hair-brained idea to my CEO fearlessly. While I typically put serious effort and thought into honing things before they get in front of him, I still feel the sense of fun, the permission to be foolish that makes innovation possible.

For example, at Pixar, mistakes are celebrated along with successes—the nothing-ventured, nothing-gained mantra is “He who fails the most wins.” Pixar’s appetite for risk has removed layers of fear that stifle creativity and limit an individual’s willingness to go out on a limb with a crazy idea.

What I love is that Pixar hired top-notch creatives who were considered “unmanageable” and gave this group free reign to do their best work. Result? Their film, The Incredibles, won Academy Awards and became a best-selling DVD, even though its budget per minute was lower than any previous Pixar film.

I have to imagine that fun was more than just a movie goal. It was an essential mandate for being part of the team.

Google tells a similar success story; it enables its engineers to spend one day per week or up to 20% of their time working on anything that interests them. Here, I see fun at work as a product of autonomy—getting to choose to do what you love.

Both Google News and Google Product Search were spawned by this permission to innovate. Pulitzer-winning author David Vise explained, “Google … technologists think first of ways to solve problems; only later, if ever, do they worry about how to ‘monetize’ them.”

For an extra helping of fun, take your meeting outside, or somewhere more interesting than your office.

One of my most successful projects was proposed twice, dismissed twice, and finally left for dead by a boss that fostered a sense of fear, not fun, in the workplace. It’s hard to keep pushing your idea at what feels like a brick wall.

But, when things changed and I had a new opportunity to pitch my idea, the project was resurrected (and we had a lot of fun doing it).

Fun beat fear, and the results speak for themselves.

What’s getting in the way of your ability to innovate? Maybe it’s a lack of fun, or the presence of fear of failure. So instead of tackling the innovation problem, consider taking a step back and asking a simpler question: How can we make this more fun?

GO.

You know you’re rich when…

29 Nov Are you wealthy? How do you define prosperity?

I watched with morbid fascination this past weekend as news reporters relayed the following Black Friday-related stories.

  • Stores including Target, Toys R Us and Wal-Mart opened on Thanksgiving night, further stretching the shopping marathon.
  • A couple camped outside of an electronics store from Monday through Friday morning (yep, they spent their Thanksgiving on the sidewalk) to be first in line to get $199 42-inch TVs and $299 laptops.
  • A dozen people were sent to a hospital after a woman pepper-sprayed a crowd during a scuffle involving sought-after items in a large retail store.

Do any of these stories bother you? At some level, each put me on edge.

The name Black Friday originated in Philadelphia, where it was originally used to describe the heavy, disruptive traffic on the day after Thanksgiving, according to Wikipedia. Later, an alternative explanation suggested that “Black Friday” is the point at which retailers begin to turn a profit, or are “in the black”.

That’s really what Black Friday is about—retailers making a profit. But at what expense? This year many national retailers set a new precedent by opening on Thanksgiving. It makes me sad, thinking of my best friend (a longtime retail manager) and how she was never able to spend Thanksgiving with her family 250 miles away because trying to get Black Friday off work was impossible.

The Macy’s CEO tried to spin it another way, saying that seasonal workers don’t mind the extra hours, but I still find it sad that many retail workers have to choose between being employed or being with family.

I also find the decision to camp out for bargains quite sad. Just how much money are they “saving,” anyway? I put a pretty high premium on the opportunity to sleep in (or even just be at home, not away on business), so the idea of spending several windy, rainy nights in a tent on a sidewalk does not appeal to me.

I do this mental arithmetic: How much is my time worth? How much money am I actually saving? The answer to this question informs lots of my choices about money, including whether to hire a housekeeper (it creates time I can spend with my family instead) and myriad other conveniences.

By the same token, when I don’t choose convenience, such as when I choose to make my kid’s birthday cupcakes instead of buying them at a store, it shows how much I value what I am creating.

My core reaction to all of the shopping lust that crops up during this so-called giving season is a real assessment of what wealth is.

Are you wealthy? How do you define prosperity?

Are you rich? Are you wealthy? Are you prosperous? By almost any measure, I am.

I should clarify. Before you imagine me in a totally different tax bracket, I’m not among those with elite wealth, what I’ve heard described as “jet money.” At that level, you aren’t just going on fancy vacations … you’re flying there in your own jet.

Sure, that’s wealth. But I think too many people see that as the only definition of wealth, and fail to appreciate the prosperity in their here and now.

One way I used to describe prosperity post-college was “you don’t have to balance your checkbook before ordering a pizza.” It’s great to be able to splurge—even on pizza—without second-guessing your financial means.

By far, my favorite description of wealth is from my mom. My folks married early, lived frugally and worked tirelessly for years to build a small business and raise two little girls. After more than a decade of work, my folks finally “made it,” which (to me, in middle school) meant the ability to buy clothes at the mall, not just at Goodwill and garage sales.

“I felt like we were rich when I could go to the grocery store and buy anything I wanted,” my mom said.

And isn’t that a great measure of wealth? Consider how few people in the world have access to a wealth of choices in a grocery store, much less the means to buy whatever they want?

So, throughout this holiday season as you enjoy giving and receiving, consider your own definition of wealth. Do you have enough? Plenty? Prosperity? Wealth?

I believe I do, and that alone frees me from the compulsion to shop at 4 a.m. or grapple with other shoppers over some discounted item. I have everything I need.

The building blocks of accomplishment (not just work)

28 Nov Office blocks

Hi there. I’ve got fifteen minutes to write, and I thank you for taking a few minutes to read. This is fun, isn’t it?

I’ve been thinking about the way I organize my days lately, and how I set up my schedule to accomplish the most possible in the time I have. I’m sure you’ve had days when it seems like there are a constant string of interruptions, emails, instant messages and alerts.

When I have those days, it feels like nothing gets done. Instead of getting just one big thing accomplished, I tend to myriad little things, and at the end of the day (or even just the end of the hour) I look back and can’t really point to anything that I’ve accomplished that’s significant.

That bugs the heck out of me.

So, how can I make an impact?

One blogger and novelist suggested that the way she writes is called “time blocking.” She outlines the key things she wants to get accomplished, and estimates how long each will take. Then her blocks of time are stacked, rearranged or pushed forward based on her own whims.

This makes a ton of sense to me. Following her structure, my day might look something like this:

  • Meet with boss – 1 hour
  • Work on RFP content –  2 hours
  • Update marketing class – 90 minutes
  • Revise video graphics – 90 minutes

And so on. (You think those are the only things on my plate? HA!)

The point is that I have a sense of my key projects and the time I need to devote just to get them done. Interruptions slow me down. Answering questions from email drains precious minutes from those time blocks.

So my goal is to change the way I work. Instead of bouncing in and out of email, I’m ignoring it (gasp!) for an hour and just getting a single project done. Without those interruptions, I complete the time block faster and with greater depth of thought.

And, as my friend Nancy Morris reminds us, it’s not about time. It’s about priorities. Even though it looks like I’m just arranging my schedule and time, what’s really happening is that I choose to place a priority on accomplishment, that I let myself go deep deep deep into what really matters at the exclusion of all else, at least for that hour or two.

How do you manage your time and priorities? Do you toggle back and forth between screens on your computer when email messages pop up? Consider how depth of focus in these time blocks might make you more productive, or at least take a little frenetic energy out of your day.

GO.

Ten tips to make gift-giving more memorable (without a trip to the mall)

24 Nov Gift

Hi there! In anticipation of Black Friday tomorrow, I’m taking fifteen minutes to share some gift-giving strategies that will help you avoid the chaos that is the mall. Here are ten tips:

KIDS

Build a library—No matter what their age, consider giving kids your favorite books from childhood.

Instead of toys, buy children experiences. (Happily, these toys are donations.)

For younger kids, the beautifully illustrated Caldecott medal winners are always a good choice—avoid bland books that feel more like flash cards than stories. Parents will thank you for helping them avoid reading Brown Bear, Brown Bear for the 347th time.

Create an experience—Buy an admission to a water park or play area (and join them in the experience, too!). One of my friends took her tween niece and nephew geocacheing, which was a huge hit. For a bigger gift, buy a family membership to the zoo or children’s museum, which they can enjoy all year.

Connect to their interests—For teens, special interest magazines are a great choice (teen magazines focusing on sports and art), as are sports equipment, sleeping bags for camping and sleepovers, summer events such as a music day camp, adventures like horseback riding, and age-appropriate event tickets.

ADULTS

Think local—support a local restaurant by giving a gift certificate or choose a gift from a local boutique. Tickets to an event (“Taste of ___” or a music festival) or a subscription to a performing arts group are also great choices. If the adults have kids, offer to babysit so they can go out and enjoy their gift!

Think consumable—whether you offer homemade goodies, gourmet ingredients, local wine or spirits, adults can appreciate an indulgence that won’t end up in a landfill or donate-to-charity pile. I love giving Penzey’s spices to help friends replace old and dusty spices lingering in their cabinets. Penzey’s cinnamon alone will blow your mind.

Think charitable—consider what matters to the recipient, and choose a charitable gift that supports the cause they’re passionate about. This might spawn a more charitably minded family tradition.

WEDDINGS

Wrap smart—Sometimes a card can get separated from a gift, and the happy couple will feel quite embarrassed about sending a broadcast message to their wedding guests asking, “Hey, who gave us this toaster?” Avoid any confusion by sticking the card inside the gift box (or taping it to the gift box) before wrapping with paper.

Celebrate the future—Consider giving the couple something they can enjoy for the long-term, such as bottles of wine to be cellared until their first, fifth or tenth anniversaries.

Send it—Don’t bring your gift directly to the wedding or reception site because it can be a huge task to gather and transport these gifts home. Instead, send it to the couple’s address before or after the wedding (but not immediately after the wedding, as they might be away on their honeymoon and can’t collect a package from the front porch).

YOUR SPOUSE

Finally, for your spouse or significant other, I think the best gifts are those that create more time and memories together. Buying a limo tour for wine tasting, a weekend stay at a cozy, romantic hotel or a class you can take together creates memories that will last far longer than this coming holiday season.

So, enjoy each other and celebrate the best thing about the holidays—special time with friends and family.

I am thankful for … mentors who guide my career

24 Nov Hopscotch

Happy Thanksgiving! It’s my favorite holiday—we celebrate our many blessings, we give to the less fortunate, there’s always room at the table for another; we cook, eat, nap and watch football. What could be better?

There’s more: I’ve never had someone get mad at me for failing to buy them a Thanksgiving Day gift, or send them a Thanksgiving card. The hardest holiday shopping is the Costco parking lot the day before the big event, and even then, it doesn’t require traffic cops like the mall does on Christmas Eve. (Not that I’d be caught dead there and then.)

But I digress. It’s Thanksgiving, and I wanted to share what I’m thankful for. Since this is a blog about work and purpose, I wanted to specifically acknowledge mentors who have been important to me: I got a wonderful surprise via Facebook last week, which was a blog post via aPriori International about my blog post on styles. You can read the whole thing here, but my favorite part is this:

We don’t bring Heidi’s blog to the forefront just because she is a participant in our programs or because her latest post references the principles we espouse. Rather, we feel her documentation of her learning expands the risk that is inherent in learning. By jumping into Market Force courses, Heidi admitted to herself that there are things in her life with which she needs assistance, from employee assessments to personal time management to … whatever. And so by writing about her learning, she is taking a greater risk, a critical action in the process of becoming your “whole self.”

The thing that this post immediately brought to my mind was Charles Bukowski’s poem, “The Rape of the Holy Mother.”

Before that title freaks you out, read what this poem is really about: “To expose your ass on paper/ terrifies some/ and/ it should:/ the more you put down/ the more you leave yourself/ open/ to those who label themselves/ “critics.” (full poem here)

As Travis Carson, author of the aPriori post above, rightly says, learning is inherently risky. And that’s why today, on Thanksgiving, I am especially grateful for mentors.

Mentors challenge you. They allow you to fail. They guide your learning and your experimentation. They’re not about “thinking out of the box,” they’re about tearing that whole damned box apart.

Which is pretty cool, don’t you think? So here’s my list (and only just a start) of career mentors who have helped me make pivotal choices.

I am thankful for Yvonne Young, my second-grade teacher, who constantly repeated the phrase, “You are loveable and capable!” She built tremendous self-esteem (and daring qualities), and her expert storytelling remains so memorable that I try to mimic it with my own children.

I am thankful for Andy Gottesman, my high school debate coach. Winning in debate helped me feel fantastic about myself in high school even though I was pretty nerdy. That’s a big deal, but more importantly, I truly believe that speech and debate skills got me through college and prepared me for the world of work.

I am thankful for Cliff Rowe, my college journalism professor. Cliff literally changed my life when he prompted me to apply for a fellowship even though I hadn’t declared a major in journalism. I ended up winning the fellowship, a $1,000 stipend to intern at a newspaper, and then Cliff then directed me to an idyllic summer at the Port Townsend-Jefferson County Leader. By the end of five months there, I was hooked, and spent the next nine years in newspapers.

I am thankful for Pat Jenkins, my first, full-time newspaper editor. He took a chance on hiring me fresh out of college and pushed my writing far, far forward by taking the time to show me how I could improve (not just making corrections and moving on). He helped me develop strong reporting skills to really immerse myself in a community, and also helped me navigate some tricky political stories that resulted in the resignation of a judge.

I am thankful for Dan Cook, my business reporting editor, whose passion for digging into a story completely changed my reporting style, who managed to reign in this spitfire with good humor and tons of patience, and who taught me the value of having conviction in your work (and knowing when to take a pass).

I am thankful for Lynn Parsons, marketing and business development consultant, who understands the value of real business relationships (not just LinkedIn connections) and how to manage clients with diplomacy and grace, and who I admire tremendously for running her own firm through any economic cycle. She is the master of client service.

I am thankful for Craig Robbins, Chief Knowledge Officer and “dean” of Colliers University, who has given me hours of insight into work styles and systems, and who has the kind of advice that is tough to hear but absolutely essential if you want to get through any roadblock.

And I am also thankful for Katherine Steen, director of Colliers University, who since 2006 who has given me the platform and opportunity to speak to a broader audience, share my expertise and connect with people from around the world, and tackle challenging projects with zest.

There are many more on the list, but I wanted to recognize the people above because the each played a pivotal role in my career development. I am deeply grateful for everything they shared and invested in me.

If you’re from the USA, have a wonderful Thanksgiving. If you’re not, give thanks anyway. I’m taking this weekend off blogging to spend with my family, but I’ll send you a post later tonight on gift-giving and see you back here on Monday, Nov. 28.

Dear experts, ninjas and gurus … are you really?

23 Nov Ninja eye

Hi, I’m Heidi, and I’m not an expert.

Which makes me part of the 0.0001% of all people currently blogging, tweeting, posting and consulting—that is, the tiny minority of folks who don’t claim to be experts.

Or ninjas. Or gurus. Don’t even get me started on how clichéd these labels are.

My friend Nancy Brady pointed out that virtually everyone on social media claims to be an expert on social media (she, by the way, is one modest exception). But in the next 15 minutes, let’s look at three ways of establishing expertise:

10,000 hours – In Malcolm Gladwell’s book Outliers, he points to both the Beatles and Bill Gates as success stories because they amassed 10,000 hours of practice and experimentation in their chosen fields.

The 10,000 Hour Rule is usually attributed to the research done by Dr. Anders Ericsson in the early 1990s. He and his team divided students into three groups ranked by excellence at the Berlin Academy of Music and then correlated achievement with hours of practice.

They discovered that the elite had all put in about 10,000 hours of practice, the good 8,000 and the average 4,000 hours. No one had fast-tracked. This rule was then applied to other disciplines and Ericsson found that it proved valid. (Learn more about this in the complete article.)

I can’t claim to be an expert in social media based on this metric, and so I don’t (I really don’t think playing on Facebook counts). Regardless of my Klout score, I’m still an explorer seeking new knowledge, not a master with nothing more to learn.

I will, however, claim to be an expert writer—in seven years as a journalist, I wrote about 1,400 stories. Add to that a novel and a half, a media relations handbook, poetry, short fiction and scores of letters and personal correspondence, and I’m confident I’m well over the 10,000 hour mark.

Nineteen books – some claim that to become a subject matter expert, you must read at least nineteen books within that given area of expertise. That makes sense—consider what you are expected to absorb in college.

I’d heard of this line long ago, so when I changed my career focus from journalism to marketing, I dove in, intent on digesting at least nineteen books immediately.

This paid off—I was immediately able to speak a language that I hadn’t learned in my journalism classes. I kept track of the books I’d read (now well over forty titles), and then I supplemented the most significant books with dozens of five-page book digests from getAbstract (thanks to Colliers University). The five pages are more than enough to pull out key ideas and help me decide whether to read them in greater depth.

I also used the same strategy—choosing 20 core books and reading abstracts on others—to quickly ramp up my knowledge of customer service for my company’s service excellence initiative. And I did the same thing before becoming a parent for the first time.

When people look to you as the expert on a subject, you’d better be a well-rounded one—it’s not enough to be that teacher who simply stays one chapter ahead of the class.

Knowledge + Skill – True expertise is a combination of both what you know (information you absorb through learning) and what you practice (abilities you hone by doing). So it’s not just nineteen books’ worth of knowledge, or 10,000 hours of practice to create skill—I think expertise must be a combination of both.

Would I be a writing expert if I had 10,000 hours of practice but no formal training in grammar? I don’t think so. Would I be a marketing expert if I’d read nineteen books, but had never worked in the field? Fuhgettaboutit.

Expertise is knowledge and skill. It’s learning the body of work that came before you and then applying it with your own creative talents. Are you an expert? It’s a tall order, I know, but nothing’s stopping you from gaining more information and practice to be able to eventually—legitimately—claim that title. GO

P.S. I’ve seen professionals approach their local marketing staff and say, “I want to be an expert in Green Building. Can you make me a flyer that says that?”

Once my laughter dies down (ahem, you want a print flyer to advertise your green practice?) I really want to make the point that you can’t market yourself into being an expert. One blog advises, in How to Position Yourself as a Subject Matter Expert, that you should focus on networking, social media, blogging, newsletters and “Offer exciting promotions!”

Hold your horses. While I support communicating your market identity to the world—it’s critical to your success—I would hope we all spent at least ten times as much effort actually building our expertise. Copyblogger has a great post about becoming and expert, or try eHow’s suggestions.

Forget flowers, say it with cupcakes: Three more speaking tips

22 Nov We made cupcake flags (like these pirate flags) with various messages for the event. I said, "Choose a cupcake that speaks to you."

Hi, I’m back with three more public speaking tips that I can dash down in fifteen minutes. I promise not to run long. (Remember, sticking to time was one of the first three tips I gave you.) Here they are:

Tip #4: Don't accuse your audience with the word "you."

Don’t accuse. Most of my presenting these days is done for colleagues, many of whom are senior to me. They’re already taking a leap of faith to listen to me: for some, I’m twenty years their junior and ten or twenty years less experienced in real estate (I’ve been in this industry for 11 years now).

So when I show up with suggestions, tips and guidelines for how they market themselves and their business, you can imagine that a bunch of finger-pointing doesn’t get me very far. The word you stands out as an accusation: “You should do this!” and “You aren’t doing it right.”

Changing my language, I could say, “We can do this,” and “Our company does this,” and “We’ve found this works….”

One of my mentors alerted me to the nuance of this language pattern and it absolutely floored me. I found myself crying, choked up over the idea that what I was delivering was not education, but accusation. It took me the rest of the forty minutes before my speaking segment to just recompose myself and think through how to use that critical (but painfully mistimed) advice.

Ever since then, my ears prick up whenever I hear a speaker say you.

It was never so obvious to me how poorly it came across than several years later in a live session that I was observing. Several senior managers were lounging in the back of the class, speaking up from time to time with comments on the speaker’s content for the class: “You should do this.” You, you, you.

Their intention was merely to support the speaker’s points, but they completely failed. I felt the audience withdraw. The air was seriously chilly.

When accused, do you dig in your heels? Do you get defensive? Yep, that’s what this language produced.

Connect back. Often, speakers arrive shortly before their session begins, present their dog and pony show, and then pack up for their flight out of town. I see this as a huge mistake, a missed opportunity.

When presenting at a training camp in Prague, I was planning to sit in with the managers to hone my own leadership skills. But when it was decided that I’d be presenting to the sales team instead of the managers, I immediately switched tracks and sat in with the producers for every session.

By being engaged and alert for all the teaching that came before me, I could make notes and build references into my own presentation. These connections made a huge impact, amplifying the “ah-ha” factor of my message.

I also got a sense of the tone of the room—who speaks up? Who hangs back? Was I going to have to manage an energetic, rowdy group, or a passive or tired group of people? Understanding where the group’s energy is at allowed me to change my game plan for presenting to ensure people were most engaged.

Try an object lesson. In college as a senior resident adviser, one of the cardinal rules in programming events and presentations was “serve food.” Add that element, and I could pretty much guarantee the attendance of thirty hungry students, no matter how dull the subject matter.

Now, in the corporate world, I see that this kind of bribery works sometimes—and sometimes it doesn’t. I watched one executive try to drum up participation by handing out gift cards to people who asked questions. Nice tactic (if you’ve got the funds to do it), but not memorable. I remember more about the gift cards than I remember about the presentation itself.

In another presentation, I collaborated with a senior executive who was talking about work styles and identity. We were thinking about how to really engage people, how to get them “off their dot” (another way of saying “out of their comfort zone”) to declare their identity.

We made cupcake flags (like these pirate flags) with various messages for the event. I said, "Choose a cupcake that speaks to you."

Here’s what we did: I spent $40 at Costco to bring seven dozen cupcakes to the office. I laid them out beautifully with fresh strawberries on a tablecloth. Then, in the top of the cupcakes, I inserted little flags on toothpicks. Each flag had one of sixteen different messages, such as “I make work more fun,” and “I never let a detail slip through the cracks” and “I’m the visionary.”

It was so fun to see more than sixty colleagues choose a cupcake that spoke to them, and then watch as the senior executive wove that into his presentation. It made an impact. I still see those little flags up in cubicles around work. People still remember his talk.

Do you love or hate public speaking? Do you have tips to share with me? I love observing talented speakers (I’m addicted to TED talks!) and I’m always learning from them.

What have you got to say? GO.

Hook, time and sinker: Three tips for speakers

21 Nov 11.21 Rockin speech

I’m usually a contrarian, so wouldn’t you expect that the number one fear most people have—public speaking—is actually one of my favorite things to do?

Yep. I love it. Put me in front of people and I’m eager to talk about any topic I’m passionate or knowledgeable about. In high school and college, I started honing this skill through competitive speech and debate. As a journalist, I presented to professional associations, on the radio, and spoke on panels.

Now, as a commercial real estate marketer, I speak to hundreds of people through Colliers University, my firm’s professional development arm, both at live training sessions and on live and recorded webinars. (My colleagues there recently calculated that I’d delivered more than 2,200 hours of original course content to our people!)

As I said, I like public speaking.

So, in this fifteen minutes, I thought it made sense to write a few tips I’ve learned from some very smart public speakers and from my own experience. I jotted down six tips, but that’s more than I can cover in just fifteen minutes, so here are the first three:

Hook your audience with a structured speech.

Have a hook. When presenting to a Public Relations Society of America local chapter, I was asked to talk about how to connect with reporters better. Sounds simple, yes. But not exactly scintillating.

My hook for this presentation was a Top 10 list of things you shouldn’t say to a reporter, such as “We’re advertisers, you know” and “You just did a story on our competition, so you should write about us, too.”

Taking the contrarian view, rather than a list of ten things you should do, had the audience mentally reviewing whether they’d made some of those blunders before. After my speech, they asked lots of questions.

The hook, ten things, also kept my audience engaged because they had a sense of my pacing. It gave them a specific set of notes to take—I saw people reengage each time the next tip came up, jotting it down.

Stick to the time. At our company’s global training camp, the organizers usually invite top producers to speak to rising stars about the strategies they used to build their business. It is a great session—funny, engaging and quite revealing about these multimillion-dollar producers.

The plan was to go about an hour, with each of three top producers talking for twenty minutes. One guy described building his business with his partner, and then he went on. And on. And on. And on.

He was supposed to talk for about twenty minutes, and by the forty minute mark, he was still going, and you could tell people had checked out.

At one point, he even commented “I know I’m probably over my time, but [and I’m paraphrasing here, but not by much] I’m really interesting.” He blathered on for almost an hour, and the audience thinned. I was embarrassed for him.

Had he stopped at twenty minutes, I might remember a bit of his presentation today. Instead, it sticks out in my mind only as an awful reminder of how to alienate your audience. Set the expectation for time and stick to it.

As a presenter, "going casual" should mean losing the jacket and tie, not dressing in something rumpled off your bedroom floor.

Be polished. I once presented side-by-side with a person who was very senior to me. We were at the global training camp, which is shorts-and-flipflops casual for all the students. Although I went casual throughout the event, for my presentation, I showed up in a suit jacket, dress and heels. It’s what most of the presenters wear, and what I believe demonstrates polish.

My co-presenter showed up in ratty jeans, a faded logo T-shirt and the most horribly crumpled button-down shirt thrown over it (left untucked and unbuttoned). Although his presentation was fair, he got several comments about how he looked on the evaluation forms.

Why distract your audience? Why let a polished presentation come undone with your attire? It’s like handicapping yourself before you’ve even started speaking.

My time’s up, and I’ll be back later to add the other three tips (one of which had me broken-down bawling just minutes before my own presentation!). In the meantime, I’ll leave you with this, my greatest fear: Spiders.

Another reason to celebrate

19 Nov photo

I’m usually not blogging on the weekend, but today I wanted to take a moment to share the reason I’m celebrating: My daughter, Audrey Joyce Katherine Tretheway, turned one year old. She can walk and run, but still has no teeth! My best friend calls her a mini-me.

Audrey (or AJ) is named for treasured people in my life:

Audrey Nelson, my grandmother, an amazing artist, children’s author and cook,

Audrey DeWitt, my husband’s close family friend (very much like a grandmother),

Joyce Tretheway, my husband’s grandmother (She was better known as G.G. Vodka–the GG stands for Great Grandma–because of her drink of choice in the afternoons. She baked seven banana cream pies for our wedding.),

Katherine “Kitty” Stout, my grandmother who always speaks her mind,

Katherine Steen, my friend, exceptionally smart chick and tremendous supporter.

I know it’s a long name (my son also has two middle names), but I imagine that given the strong women and incredible love behind it, the names will serve her well.

Even gatekeepers get it wrong

18 Nov Umbrellas to meeting

Ever heard of Wikipedia?

Unless you’re living under a rock, of course you have.

It has 20 million articles (more than 3.8 million in English), which are written collaboratively by volunteers from around the world, including 90,000 regularly active contributors. It’s also written in 282 languages and is the largest and most popular general reference site on the Internet, with 365 million readers.

Let me revise: even if you live under a rock, you’ve probably heard of Wikipedia. There’s probably even an entry for under-rock dwellers.

But I digress.

Now, let me ask you another question: Ever heard of Nupedia?

No? Well, let me tell you about it, because its story is fascinating. Nupedia was an English-language encyclopedia founded by the same smart guys who started Wikipedia.

Sounds a lot like Wikipedia? Yes. The content was free. The experts were supposed to write articles for free. But the big difference is that instead of being open to all authors and editors, it required expert authorship and an extensive peer-review process.

It required gatekeepers.

Neupedia lasted from March 2000 until September 2003, and in that time only produced 24 articles for publication, with 74 more in the works. That’s pretty sad.

What the colossal failure of Nupedia—and colossal success of Wikipedia—suggests to me is this: gatekeepers are suspect.

For example, we’re seeing an explosion in independent publishing as authors go straight to their readers via e-readers, tablets, on-demand publishing and Internet marketing. Gatekeepers, in the form of agents, traditional publishing houses, distributors and stores, are bypassed entirely.

The result is that a lot of really, really crappy stuff gets published. But a lot of great stuff that might otherwise have been overlooked gets out there, too. Then the market decides. And for the crappy books, well, their sales totals number in the hundreds, if the authors are lucky.

So, as a consumer, I can take comfort in buying a traditionally published book because it’s likely the book has been vetted, edited and proofread. The gatekeepers are at work. (Still, crap gets by them. Of course it does.)

Flip side—there’s an enormous group of gatekeepers out there (readers!) crowdsourcing new content. When I read an awesome, independently published book, I review and recommend it. I help the cream rise to the top, even if it didn’t go through traditional publishing channels.

In work, consider who your gatekeepers are. Are your great ideas lost on a gatekeeping boss who would like you to simply do as directed, thankyouverymuch? Do you even censor yourself, as in “Well, this idea isn’t very good, so I’m not even going to volunteer it.”

Nupedia’s spectacular failure teaches me this: be wary of gatekeepers. When they add value, like fantastic editing, embrace them. But don’t imagine that they’re always going to be right, always going to be fair, or always going to produce the best results.

Ultimately, the market decides. So take a risk. Put it out there. Idea, book, project, whatever—let the market decide. GO.

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